Adwanted UK: The Media Leader

ARCHIVE ▸ DAVID PIDGEON

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26 Apr 2019

Following last year's shock move into the out-of-home market, Global has today confirmed a number of key executive appointments for the new outdoor division.

26 Apr 2019

Following the loss of clients in the automotive, pharmaceutical and FMCG sectors, WPP has reported a 8.5% decline in first-quarter sales in North America, its largest market.

24 Apr 2019

Adspend on smartphones has exceeded desktop for the first time, according to the latest IAB and PwC figures, published today.

12 Apr 2019

Disney announced this week its new streaming service would cost just $7 a month or $70 annually as it goes head-to-head with the likes of Netflix.

09 Apr 2019

ITV's move into print has come to an abrupt end, with the broadcaster choosing not to produce any further issues of ITV Magazine.

03 Apr 2019

As it looks to "reinvent" the agency model, management consultancy Accenture has today announced the acquisition of Droga5, the creative shop.

01 Apr 2019

Rather than measuring the popularity of a programme, daypart, or commercial break solely on the number of impacts and reach, MG OMD has added additional 'factors' such as context or social media reach.

29 Mar 2019

Broadcasters are all forging partnerships with Facebook, Apple, Amazon, Netflix and Google...but is the industry deluding itself?

28 Mar 2019

The WFA is rallying brands "to hold social media platforms to account" after failing to stop "dangerous" and "hateful" content.

27 Mar 2019

The agency declined to formally comment, but Myers-Lamptey confirmed the news to Mediatel, but did not elaborate on future plans at this stage.

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