Adwanted UK: The Media Leader

ARCHIVE ▸ DAVID PIDGEON

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01 Mar 2016

Cadbury owner Mondelez has revealed it doesn't actually mind a bit of ad blocking. How come?

01 Mar 2016

Tech challengers want a slice of the traditional broadcast pie, but they don't appear to want to play by the same rules when it comes to the audience measurement, warns the IPA's research director.

26 Feb 2016

A clumsy blend of editorial and product placement makes you wonder about the future for independent journalism.

25 Feb 2016

The communications regulator has told BT that it must open up the UK's cable network to allow competitors to provide internet services directly to homes and businesses.

23 Feb 2016

Crimtan has signed a multi-year partnership deal with out-of-home specialists Primesight to "amplify" OOH campaigns with location-based digital display ads.

16 Feb 2016

A new study from adtech firm Quantcast has concluded that advertisers need to deliver more creative and relevant mobile advertising "or risk losing consumer engagement entirely."

15 Feb 2016

After two highly successful and critically acclaimed series on the BBC, the third outing for Steve Coogan and Rob Brydon's The Trip will be served on Sky Atlantic.

12 Feb 2016

After 29 years, The Independent and Independent on Sunday are to cease all print operations and move wholly online - the first national newspaper titles to do so.

11 Feb 2016

"There's no hierarchy, only fragmentation of attention," says the IAB as it releases findings from a new study investigating living room media habits - but other researchers remain unconvinced of the conclusions.

29 Jan 2016

Sky's next generation set-top box, Sky Q, will go on sale in February with set-up costs priced at £99 - making it the lowest ever set-up for a barnd new premium product launch from the subscription TV service.

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