Adwanted UK: The Media Leader

ARCHIVE ▸ DAVID PIDGEON

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19 Nov 2015

ITV Commercial announced on Thursday it is to begin working with programmatic ad platform RadiumOne to launch Ad Sync+, which will link ITV's broadcast output to RadiumOne's sharing data capability.

18 Nov 2015

The new entertainment system will allow up to four simultaneous downloads of TV shows - whilst watching a fifth - and can "supercharge" the broadband for stronger signals around the home.

17 Nov 2015

From early next year advertisers will able to programmatically buy demographic audiences on Channel 4's All 4 platform, the broadcaster has announced at its Upfronts 2016 event.

12 Nov 2015

The opportunities are waiting, but the disruption the Internet of Things could heap on the media industry will make heads spin first.

11 Nov 2015

New figures from the IAB and YouGov reveal that 18% of British adults online are currently using ad blocking software - a rise from 15% in early June.

04 Nov 2015

The latest Mediabug report from Decipher suggests that set-top boxes are able to reach new audiences "previously resistant" to purchasing digital entertainment via mobiles and tablets.

06 Oct 2015

VisualDNA's Jim Hodgkins says brands are unlikely to invest more money online unless they can find better ways to use data to serve ads.

06 Oct 2015

"It's the most important metric not talked about," says Quantcast's EU managing director, Phil Macauley.

05 Oct 2015

Agencies must rebuild trust and transform their trading desk models as client woes over fees, pricing and data privacy grow stronger, industry has heard.

05 Oct 2015

New and widely respected names from across the industry join the line up after last year's inaugural ceremony.

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