Adwanted UK: The Media Leader

ARCHIVE ▸ DAVID PIDGEON

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01 Oct 2015

The absence of marketing professionals from many boardrooms is a "remarkable" and "worrying" problem the CEO of Camelot UK Lotteries, Andy Duncan, has said.

25 Sep 2015

Outsmart will now act as the first port of call for advertisers, planners and creative types to maximise the performance of out-of-home.

25 Sep 2015 |

Speaking at the Future of National Newspapers conference this week, the Guardian's commercial director Nick Hewat said despite creating the right mobile app, advertisers aren't buying the ad space.

24 Sep 2015

Walled gardens, the end of old rivalries and native advertising had the newspaper industry locked in debate this week. Here, Newsline reports on how the future is all about working together.

19 Sep 2015

Creator of the popular Peace ad blocker admits only a more "nuanced, complex approach" would be fair.

18 Sep 2015

Top names operating in the programmatic space give their views on a range of issues - from programmatic's growth and logical next steps, to the thorny issues of viewability, ad faud and measurement.

10 Sep 2015

A host of big name entrepreneurs have joined the latest investment round, including Bartle Bogle Hegarty co-founder Sir John Hegarty, former Omnicom chairman Martin Boase, ex-TBWA president Michael Greenlees.

10 Sep 2015

Eisenstein, who previously held roles at Capgemini and Microsoft before joining Videology in 2010, will be responsible for managing the growth in the region and will replace Anne de Kerckhove.

27 Jul 2015

Sky is set to offer satellite households an "Apple and Netflix-style" experience, moving on from the grid-style guide that the broadcaster first developed back in 1998.

26 Jul 2015

Days after announcing it is to sell the Financial Times, Pearson has confirmed plans to sell its 50% stake in the Economist Group.

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