Adwanted UK: The Media Leader

ARCHIVE ▸ DAVID PIDGEON

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13 Apr 2016 |

Can media planning ever hope to return to the top table? Newsline reports on the latest industry debate - with views from ITV, 101, Enreach and Total Media.

01 Apr 2016

Advertising trade body ISBA has appointed Mark Finney as its new director of media and advertising following the departure of Bob Wootton after 20 years.

30 Mar 2016

The new website will be more responsive than the current iteration to ensure it works on a range of screen sizes, and the apps have been described as having a "cleaner, smarter design," to improve the user experience.

23 Mar 2016

Amid criticism that there is a lack of "connected marketing" to serve tech-driven consumers, leading players from across the media industry argue we could witness the return of the full-service agency to remedy the problem.

21 Mar 2016

Slowdown in China, recession in Brazil and Russia, uncertainty over the EU and the ongoing migration crisis have not shaken advertisers with the forecasts hardly changing since the last was published in December 2015.

18 Mar 2016

"All of the brands in your fridge have been built on wastage," said ITV's group commercial director, as he lambasts targeted digital marketing and an overuse of data in advertising.

18 Mar 2016

Sky Sports Mix, which will launch in the summer, will broadcast some of the biggest sporting events in the world and will be available at no extra cost to all subscribers.

18 Mar 2016

Nokia launches its impressive 3D 360-degree camera in the UK and announces new post-production partnerships to advance the creation of VR experiences.

10 Mar 2016

News UK has appointed David Wilcox as sales director for The Sun and Tammy Willson as sales director for The Times and The Sunday Times, it has been announced.

03 Mar 2016

AT&T is planning to introduce a “private marketplace” for a select group of advertisers where it will use Videology's tech to buy ads on networks carried by AT&T.

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