ARCHIVE ▸ DAVID PIDGEON
13 Sep 2016
The world's oldest advertising medium is embracing one of its newest technologies, and the result - if the industry can pull it off - could spark a marketing revolution.
08 Sep 2016
The use of 'dynamic ad insertion' technology will mean viewers will see ads that correspond with the available data about them.
24 Aug 2016
Brexit has a strong impact on newsbrand readership for the July 2015 - June 2016 period - with mobile viewing a clear driver for growth.
03 Aug 2016
Its CEO, Alan Brydon, and chairman, Mark Craze, will both depart in October alongside all but two members of its ten-strong team.
02 Aug 2016
Advertising, globally, will amount to $552 billion next year - a 4.3% increase, year on year - but factoring in wider marketing services, the figure rises to more than a trillion dollars.
01 Aug 2016
Trinity Mirror has announced a 42.3% surge in pre-tax profits following the acquisition of regional publisher Local World.
27 Jul 2016
ITV has recorded pre-tax profits of £425m in the first six months of the year, but warns of future cost-savings following Brexit fallout.
07 Jul 2016
Jaguar has already launched a campaign through the partnership, with all media activation being planned by Mindshare, which said it has seen "fantastic results".
06 Jul 2016
Katharine Viner said she is not "theologically opposed" to putting up a paywall - but wants to explore an alternative route first and keep Guardian journalism accessible.
01 Jul 2016
Publishing print advertising and circulation revenue fell by 17% and 5%, respectively, over the first half of the year - but digital revenues grew by 14%.
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