Adwanted UK: The Media Leader

ARCHIVE ▸ DAVID PIDGEON

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04 Apr 2017

Curtis, who joined ELLE in 2004 and was previously the publication's fashion editor, replaces Lorraine Candy, who departed in November 2016.

28 Mar 2017 |

The move, confirmed on Tuesday, should shine some light on the murky world of adtech supply chains, where dozens of players extract fees as an ad moves along the pipes from advertiser to publisher.

24 Mar 2017

If you shovel your money into a mysterious machine without asking what on earth you're actually doing, then the fault is really yours.

23 Mar 2017

It is "palpably clear" that Google, Facebook and the wider industry is unable to regulate itself argues Chris Clarke, chief creative officer at DigitasLBi - but ISBA is having none of it.

21 Mar 2017

Kick em while they're down! Channel 4 has today unveiled new research that it says proves ads on YouTube and Facebook are more expensive and less impactful than on broadcaster video on demand.

20 Mar 2017

You'd be forgiven for thinking the fake news phenomenon is driven only by Trump propagandists, but it's a problem dished out by UK newsbrands too - albeit in a less sinister guise - says BuzzFeed's political editor at AWE 2017.

15 Mar 2017

The media research community met this week to ask what role it should play to overcome some of the biggest challenges facing the industry. This is what Facebook, Kantar, Stack I/O and a host of senior researchers had to say.

08 Mar 2017 |

Forget fake news, it's fake ads the media industry might want to start worrying about - and if it fails to curb them, alongside other related problems, it could face enforced regulation, says the Guardian's Hamish Nicklin.

02 Mar 2017

At Newsworks' Shift 2017 professor Patrick Barwise helped lead a strong case for evidence-based marketing decisions. Can it change the way advertisers view newsbrands?

10 Feb 2017

The partnership will provide buyers with an additional front-end interface which JCDecaux says will enable it to to deliver automation at scale.

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