Adwanted UK: The Media Leader

ARCHIVE ▸ DAVID PIDGEON

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08 Sep 2017

New research has revealed the scale of opportunity for connected TV advertising in Europe, with "widespread agreement" across the entire market that connected TV is a new class of inventory.

23 Aug 2017

ISBA, the body representing UK advertisers, has announced the appointment of Steve Chester as its new director of media and advertising following the surprise departure of Mark Finney after just 17 months.

10 Aug 2017

Following the departure of Chris Bovill and John Allison as joint heads of 4creative, Channel 4 has announced the appointment of Alice Tonge to the role.

10 Aug 2017

As the latest ABC circulation figures are released for the consumer magazine market, Newsline presents its round-up of the results.

10 Aug 2017

Following a reasonably buoyant 2016, the men's lifestyle market - despite a series of declines between January and June 2017 - is still fairly stable and most titles have healthy circulations.

10 Aug 2017

Although the TV Listings magazine market is in decline, the top performing titles still pack a punch.

10 Aug 2017

Although the majority of titles in the Home Interest market recorded declines year-on-year, the picture over the first half of the year was fairly stable.

09 Aug 2017

Disney will launch a direct-to-consumer streaming service in 2019, pulling all of its existing content from Netflix in the same year.

04 Aug 2017

Following its surprise acquisition of Karmarama last year, Accenture has moved further into adland this week by acquiring Brand Learning, a marketing and sales consultancy.

27 Jul 2017

The campaign for Ford's latest Fiesta model is able to target people based on both their location and their content sharing behaviour, allowing certain people that come close to a billboard to be served a mobile display ad.

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