ARCHIVE ▸ JOHN MOULDING
21 Apr 2026
BBC iPlayer remains the primary destination for long-form content, but its general manager Kerensa Samanidis outlines a willingness to meet digital audiences off BBC services.
21 Apr 2026
The solution addresses Gen Z viewing habits and could be used to create self-challenger streaming services aimed at this demographic.
09 Apr 2026
Mark Frain says Australian TV is on course to lose $200M of ad budget in the next two years but can turn that into a $200M inflow with better measurement and lower friction trading.
09 Apr 2026
The company already offered ad exposure data for linear broadcast TV so now provides planners with a holistic view of campaign reach on Samsung smart TVs. The insights will help boost incremental reach.
09 Apr 2026
Richard Broughton at Ampere Analysis explains the business rationale behind the wave of new distribution partnerships and M&A activity in TV.
09 Apr 2026
Matthew Henick at The Trade Desk argues that when CTV OS providers have their own content and ad inventory it creates a conflict of interest with publishers and audiences.
07 Apr 2026
“Who would have thought television is a CRM channel?” asks Sam Taylor at Lloyds Bank. His team proved that it is. Watch this interview for the details.
26 Mar 2026
The annual Living Room Study commissioned by RTL AdAlliance finds that 14% of Europeans go straight to a BVOD service after turning on their TV – up 6 percentage points in a year.
26 Mar 2026
Together with adtech company ShowHeroes, the media agency commissioned a 4,400 person study in Europe that shows streaming subscription fatigue. The authors claim FAST will scale as subscription growth plateaus.
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