ARCHIVE ▸ JOHN MOULDING
21 May 2026
FreeWheel’s Laurence d'Août discusses the threats to broadcast TV revenues, how to demonstrate the value of linear TV to buyers, the implications of siloed broadcast/streaming planning, and the impact of AI on measuring TV and allocating budget.
20 May 2026
In converged TV, identity becomes the connective tissue that allows AI agents to optimise responsibly, measure reliably, and personalise coherently, CIMM white paper says.
19 May 2026
Seven, Nine, and Foxtel Media are collaborating with Adgile to build a shared TV analytics platform that links TV exposure to business outcomes in real time. One buyer reckons it could be the most important shift in TV during the next three years.
19 May 2026
The analyst firm includes anything on YouTube, if played on a television set, within its definition of CTV, which gives Google a 26% share of the market by 2030.
18 May 2026
Market analyst Ian Whittaker has been listing the risks and opportunities for media owners across the next five years. He views small business advertising as a key growth opportunity.
18 May 2026
ISBA’s director general admits marketers are struggling to get heard in the boardroom, while lost industry expertise can lead to extreme and binary planning decisions.
13 May 2026
The measurement company expects the upgraded methodology to underpin currency measurement for the 2026/2027 TV season.
13 May 2026
Starting January 2028, Fifty5Blue will be the audience measurement services provider for the Irish television and video market.
12 May 2026
Barb is now measuring Rakuten TV.The streaming service says it is now speaking the same measurement language as the wider industry.
12 May 2026
The measurement vendor has introduced IAS Total TV to ensure media buyers understand genre, age rating, language, channel classification and more across streaming TV.
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