ARCHIVE ▸ JOHN MOULDING
13 Mar 2025
The UK broadcasters have embraced YouTube as a source of incremental audiences as the platform is promoted from a marketing tool to a strategic distribution partner.
13 Mar 2025
Deutsche Telekom and Vodafone both made clear that there is a limit to how many subscription streamers they want to super-aggregate and hard-bundle.
06 Mar 2025
The smart TV OS provider and its ad server partner offer reach to 30m European homes and are emphasising the power of retail data insights.
19 Sep 2024
Artificial intelligence promises dramatic reductions in the future cost and carbon footprint of television as it migrates from broadcast to streaming. IBC also revealed how it will be possible to create even more TV in total, and give advertisers an inventory boost around live events.
02 Jan 2024
Partner content: Streaming app and UX developer TeraVolt believes broadcasters can avoid ‘giving away’ revenue and data to social media in their quest to reach and engage Gen Z and Gen Alpha.
24 Jul 2023
The GroupM division's Total TV Measurement solution provides de-duplicated reach and frequency against a broad set of Barb demographic audiences.
18 Jul 2023
The number of Internet users claiming to watch little or no linear TV on a typical day grew 22% in the two years to Q1 2023.
18 Feb 2022
Paramount Global covers the whole portfolio of entertainment properties owned by the company.
06 Jul 2021
EMEA commercial chief Lydia Fairfax insists linear channels are a first window for content and a shop window for Discovery+
19 Jan 2021
The audience measurement specialist Comscore has announced three new major investors, including the U.S. cable operator Charter Communications.
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