ARCHIVE ▸ JOHN MOULDING
30 Jun 2025
RTL Group has agreed to acquire Sky Deutschland in a rare example of a traditionally content-focused group acquiring a classic Pay TV platform.
25 Jun 2025
LiveRamp's Tim Norris-Wiles discusses the future of data-driven TV and how digital-native advertisers can use the medium the way they use other digital, with deterministic business outcomes measurement.
25 Jun 2025
The digital media measurement, data, and analytics vendor reckons the industry stands to lose $700,000 per billion impressions on CTV inventory without protections to ensure a suitable, viewable and fraud-free environment. But things are improving, and rapidly.
23 Jun 2025
Ampere's new social video tracking tool has revealed a shift towards more long-form content and the types of content that dominate broadcasters' YouTube channels.
20 Jun 2025
One of Europe’s leading media owners has implemented the Open Measurement Software Development Kit standard that enables third-party viewability and verification measurement.
19 Jun 2025
More media bubisnesses are looking towards YouTube as a place to publish and monetise archive content that doesn't fit into owned-and-operated streaming properties, the company says.
17 Jun 2025
The Media Leader explores the rationale behind WBD's move and how the new networks businesses could grow organically, while Disney believes it will make its own unified proposition more competitive.
17 Jun 2025
The broadcasters' self-serve ad marketplace is aimed at small to medium-sized businesses and digital-native advertisers used to buying their own media in social and digital environments.
12 Jun 2025
The Media Leader talks to Thomas Bremond, managing director of Comcast Advertising International, about why now is the time for TV to demonstrate its performance capabilities.
05 Jun 2025
Gracenote’s new Contextual Advertising Report found using enriched programme information in bidstreams has positive outcomes for buyers and sellers.
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