ARCHIVE ▸ JOHN MOULDING
Daglish suggested that the use of automated data when planning where advertising should be bought and placed, and removing human interpretation of data, is damaging the long-term value of brands.
24 Feb 2017
John Moulding reports on the strong messages coming from the UK’s largest commercial broadcaster as it seeks to change the language of media.
26 Jan 2017
Sky is to make its full satellite TV package available without the dish, with a broadband-only streaming equivalent for set for a 2018 launch.
13 Jan 2017
Netflix is repositioning itself as a premium channel play say analysts, while Amazon wants to be a platform content operation.
10 Nov 2016
GroupM chairman Irwin Gotlieb explains why TV can win marketing budgets previously used for trade promotion.
16 Sep 2016
Holistic multi-platform TV campaign management is a reality, while programmatic barriers are breaking down, discovers John Moulding.
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