ARCHIVE ▸ JOHN MOULDING
16 Oct 2025
FreeWheel’s Video Marketplace Report for H1 2025 shows a notable rise in ad views within premium digital video in Europe, helped by a 31% increase on CTV devices. BVOD dominates this environment.
08 Oct 2025
Sports piracy is likely to be the third largest revenue stream for organised crime groups after drug smuggling and people trafficking, according to the Sports Rights Owners Coalition. Rights holders want governmental action to help shut down illegal streams faster.
06 Oct 2025
A 5,000-strong consumer study by MTM has revealed that Samsung smart TV home screen ads generate a 10% uplift in purchase intent among exposed viewers. The data coincides with the news that Samsung has made this non-interruptive inventory available to brands outside the content and gaming verticals for the first time.
01 Oct 2025
Québecor and its commercial broadcast group TVA have let out a cry of pain as they struggle to compete against digital platforms with leading executives warning their media business could die within five years.
24 Sep 2025
The Ventura platform will not sell its own inventory — not even home-screen ads. The pitch to content owners is: you can trust us not to compete, so share more data to help us all thrive.
18 Sep 2025
A study by FreeWheel’s Viewer Experience Lab found that consumers are generally receptive to formats like L-banners and shoppable QR codes, but they should be used sparingly.
15 Sep 2025
From measurement innovations to broadcaster concerns to AI, here's everything you need to know from the event.
08 Aug 2025
The hockey league is migrating its NHL.TV service to Dazn’s global streaming platform to show live and on-demand content outside North America and the Nordics.
08 Aug 2025
The streaming platform specialist will run production and operations for the LBATV streaming service offered by Italy’s top basketball league. It is also providing strategic consultancy and tech provision for the next two divisions.
08 Aug 2025
The new $2.99 SVOD service from Roku contains 10,000 hours of content, designed to complement rather than compete with "premium streamers".
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