JOHN MOULDING
LATEST ARTICLES
26 Feb 2026
Sky Media has launched a comprehensive effectiveness databank called Norman that has revealed the levers to pull if you want to maximise effectiveness for addressable TV campaigns. Forecasting and inflight optimisation are key benefits.
25 Feb 2026
Ventura Ecosystem seeks to bring global TV operating systems and streamers into a streamlined and transparent CTV marketplace. VIDAA TV OS and Nexxen DSP/SSP are the first partners.
25 Feb 2026
The smart TV brand has launched Immersive Carousel, offering brands five separate creative tiles to showcase content, products and calls to action on the home screen. ITVX and a luxury menswear brand have seen strong results.
18 Feb 2026
A report by advisory firm Oliver & Ohlbaum Associates, commissioned by Sky, expects weak demand for any ‘nightlight’ service offering only a handful of broadcast channels. It infers a clean switch to internet-delivered TV, sooner rather than later, is the better approach.
18 Feb 2026
The media consulting firm has created a curated brokerage for international audiovisual datasets that are rights-safe and ready for use in AI training and model development. The content portfolio includes 75,000 hours of news and interviews.
18 Feb 2026
The car maker says customers increasingly expect the same streaming TV services in cars that they enjoy at home. These can be blended with Škoda branded content.
18 Feb 2026
The Belgian pay-TV operator is treating the ad-free YouTube service like any other app on its platform – hoping to remain the central contact point for video entertainment.
18 Feb 2026
The multi-market MENA platform operator is using HbbTV OpApp and TVkey Cloud to become the sovereign application on Samsung smart TVs, without having to own or ship its own hardware.
18 Feb 2026
Beacons removes all data movement by taking data collaboration into a brand or media owner’s own cloud instance. This could encourage regulated businesses and walled gardens to collaborate more.
18 Feb 2026
The thought-leadership conference focuses on strategy and product innovation across TV distribution and monetisation. Speakers explore the deepening relationships between broadcasters and global SVOD services, how Pay TV lives with less content exclusivity, and much more.
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