ARCHIVE ▸ JOHN MOULDING
18 May 2026
ISBA’s director general admits marketers are struggling to get heard in the boardroom, while lost industry expertise can lead to extreme and binary planning decisions.
13 May 2026
The measurement company expects the upgraded methodology to underpin currency measurement for the 2026/2027 TV season.
13 May 2026
Starting January 2028, Fifty5Blue will be the audience measurement services provider for the Irish television and video market.
12 May 2026
Barb is now measuring Rakuten TV.The streaming service says it is now speaking the same measurement language as the wider industry.
12 May 2026
The measurement vendor has introduced IAS Total TV to ensure media buyers understand genre, age rating, language, channel classification and more across streaming TV.
08 May 2026
The broadcaster will harness talent to generate interest in every team, is launching a tournament companion app, and will use recommendations to keep light ITVX viewers on the platform.
27 Apr 2026
Stagwell Curate takes care of inventory curation and deals. It should improve programmatic auction win rates for advertisers buying CTV.
21 Apr 2026
Out-of-market YouTube creators have the chance to dub their videos into more languages. This could mean extra competition for existing content owners.
21 Apr 2026
A study from Gracenote found that this age group rates chatbot services as superior to streaming and cable user interfaces and programme guides when seeking TV and movies.
21 Apr 2026
One customer of the channel creation software vendor will launch channels this quarter where programme scheduling is being performed by AI.
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