ARCHIVE ▸ JACK BENJAMIN
25 Oct 2023
This month's The Future of Gaming event was full of advice for marketers on how to avoid the common pitfalls around investment in what has become the biggest entertainment medium in the world.
25 Oct 2023
The UK's digital ad market grew 5% year-on-year in the first six months of 2023, led by double-digit growth in video ads.
24 Oct 2023
Denise Turner discusses why she feels we must properly define measurement, especially if it is to continue to take on a bigger role for advertisers.
24 Oct 2023
At The Future of Gaming conference this month, the metaverse was variously declared "dead in the water", while others insisted it was "insane" to dismiss the term as nothing more than hype.
23 Oct 2023
YouTube’s global director of Culture & Trends Kevin Allocca discusses how the pandemic and the rise of short-form video has widened the pool of video creators and their audiences.
20 Oct 2023
Teads co-CEO Jeremy Arditi joins host Jack Benjamin to discuss a number of new AI-powered solutions the ad platform is offering, as well as how the company is expanding its CTV footprint.
19 Oct 2023
At the PinkNews Awards, CEO Benjamin Cohen criticised Conservative leadership for moving backwards on LGBTQ+ issues.
18 Oct 2023
The Evening Standard has signalled a departure from its commuter-newsbrand offer by launching a new website and apps under the branding of simply The Standard.
18 Oct 2023
Jack Benjamin, Ella Sagar and Omar Oakes unpack the key takeaways from last week's The Future of Media and The Future of Gaming events in London, and discuss how the Israel-Hamas war has caused trouble for social media companies and the BBC alike.
18 Oct 2023
At The Future of Media event in London, media leaders debated behind closed doors over the key issues facing the industry. The group disagreed over the state of agency-client relationships but found consensus on the importance of measurement.
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