ARCHIVE ▸ JACK BENJAMIN
06 Sep 2023
TV, a traditional lynchpin of ad campaigns, has slipped out of marketers top-ranked media channels this year, falling from third place in 2022 to 12th place in 2023. Meanwhile, consumers say they prefer in-person ad experiences.
01 Sep 2023
Total box office revenue for August surpassed £104m, which is 67% higher than August 2022 and brings year-to-date box office 10% above this time last year.
01 Sep 2023
Analysis: Nadhim Zahawi's reported bid would add to the growing group of Tory MPs moving into leadership positions in the media during their public service.
31 Aug 2023
The Media Leader Podcast: Lucy Rissik and Nina Mackie discuss what advertisers need to know about gamers, and why there are opportunities aplenty to reach new audiences—so long as you're careful with your creative.
31 Aug 2023
Hollywood has often featured ad executive characters as Lotharios who are high-strung, over-worked, and predominantly male. Has the industry changed?
29 Aug 2023
Most UK adults over the age of 55+ say they are "concerned" with the problem of misinformation, the most among any age bracket.
24 Aug 2023
Twitch and football content and media company Footballco are teaming up for a co-sell collaboration with the goal of more directly and "authentically" reaching Gen Z audiences on the livestreaming platform.
24 Aug 2023
GroupM will leverage SeenThis' proprietary technology to minimise carbon emissions and improve performance in display advertising campaigns.
24 Aug 2023
Denise Turner joins Jack Benjamin and Ella Sagar to discuss developments in ad measurement, the viral success of fake OOH ads, and whether we've yet reached a 'new normal' when it comes OOH viewership.
22 Aug 2023
Schvartz will be responsible for leading Pinterest's sales strategy and execution in its EMEA growth markets.
Data Snapshot
Find out more about the UK's most comprehensive aggregator of media data.
Arrange a demoAdvertisement
The Media Leader bulletins
More infoReceive weekly round-ups of the latest comment, opinion and media news, direct to your inbox.
Featured Video
The Media Leaders Awards 2021: Highlights
Latest Data Analysis
Display
TV
Audio
Consumer