ARCHIVE ▸ JACK BENJAMIN
04 Dec 2023
Total 2023 box office is running 8% ahead of the equivalent year-to-date period in 2022, according to the latest figures from Comscore.
04 Dec 2023
WPP's GroupM has maintained its global ad-revenue growth estimate at 5.8% to $889bn in 2023 but predicts a slight growth slowdown next year.
01 Dec 2023
The solution, which launched in the US market in May, allows brands "control and predictability" to place their ads directly after content shared by premium publishers shown in TikTok's For You feed.
30 Nov 2023
Jack Benjamin is joined by Ella Sagar and The Guardian's James Fleetham to unpack takeaways from The Guardian's upfronts and discuss how AI-generated misinformation could actually be a boost to trusted newsbrands.
30 Nov 2023
A new IPA survey found the Daily Mail and Metro publisher was the best overall media owner to work with, followed by Blis, Reddit, MiQ, GumGum, Quantcast, Reach and Pinterest.
29 Nov 2023
Peter Field explained to Omar Oakes that audiences cannot become deeply engaged in pieces of entertainment in 15 or 30 seconds, and likened short-form video to chewing gum.
28 Nov 2023
Digital is responsible for causing a sea change in advertising towards the need to prove impact and effectiveness now that we can better measure it, argued Nick Manning on a recent episode of the podcast.
27 Nov 2023
Netflix, Disney+, Paramount+, Max, Amazon Prime Video, and Apple TV+ will collectively grow subscribers from 751 million in 2023 to 946 million in 2029, according to latest estimates.
20 Nov 2023
Brands should prepare for backlash and have strategies in place to support trans talent, an audience at Conscious Thinking Live heard.
Delegates at the Conscious Advertising Network's conference struggled with the ethics of funding social media companies that spread hate speech and misinformation.
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