ARCHIVE ▸ JACK BENJAMIN
04 Aug 2023
Brands are still 'coming to terms' with how to target gamers. Specialists warn that the audience is more diverse than advertisers often think, and that authenticity is required.
03 Aug 2023
Radiocentre CEO Matt Payton joins lead audio reporter Ella Sagar and host Jack Benjamin to discuss the past, present and future of audio, including the latest updates on radio's place within the forthcoming Media Bill.
27 Jul 2023
Analysis: Meta's return to strong growth is evidence that the company's 'back to basics' strategy laid out at the start of the year has helped right what was not long ago a wobbly ship.
25 Jul 2023
Analysis: Growth in digital subscriptions may lift its sale price as potential bidders would be receiving a publisher with improving profits.
25 Jul 2023
Analysis: While blaming Facebook's change in policy toward news for a sharp decline in page views may well be fair, it doesn't change the fact that its outlets will need to adapt to attract online audiences.
24 Jul 2023
Analysis: For advertisers, any such rebrand matters little compared to what X does to address brand safety concerns.
20 Jul 2023
Analysis: The publisher is seeking to aggressively expand into podcasting and short- and long-form video.
20 Jul 2023
Analysis: Underlying the anxiety that the rising popularity of TikTok for news could further erode trust is the fact that TikTok is owned by Chinese company ByteDance.
20 Jul 2023
The JTI audit will be used to assess the professionalism of news publishers in the UK and around the world.
20 Jul 2023
Mike Follett, managing director at Lumen Research, is back on the podcast to discuss the key factors that make media effective, and where attention fits within the conversation.
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