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21 Aug 2023
GroupM has partnered with Jounce Media to introduce new protections against Made For Advertising websites that are designed to protect against wasted media investment.
21 Aug 2023
London-based Jewish weekly news publication The Jewish Chronicle has become the latest publisher to join Ozone, the premium digital advertising platform built for brands by publishers.
21 Aug 2023
"Problematic" proxy characteristics have been used by Government ads in recent years to target individuals based on protected characteristics like race, ethnicity, religion, or gender.
17 Aug 2023
Outvertising's co-director of advocacy Cass Naylor joins The Media Leader Podcast to discuss how media properties, brands and advertisers must do more to support the queer community, especially in the months outside of Pride.
15 Aug 2023
Analysis: The streaming leader has sought to quickly expand its gaming footprint to add value to its current subscription offer and capitalise on growing consumer and commercial interest in gaming.
15 Aug 2023
A new attention measurement study found that while miniscule attentive exposure can impact ad recall and brand awareness, achieving significant uplifts in lower funnel metrics requires multiple seconds of engagement.
10 Aug 2023
Analysis: The new show is part of a broader strategy signalled by the Mail to focus more on podcasting and short-form video content.
10 Aug 2023
Wunderman Thompson's Kiessé Lamour and Archmon founder Simon Akers join host Ella Sagar to unpack what we should make of the groundswell of companies launching and developing retail media networks.
09 Aug 2023
Analysis: When anyone can create a BuzzFeed-quality quiz or article, why would anyone still go to BuzzFeed?
09 Aug 2023
Gambling sponsors account for one in every six football deals (15.4%) and one in every 11 total sponsorship deals (9.1%) across 225 professional sport teams in England.
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