ARCHIVE ▸ JACK BENJAMIN
23 May 2024
The chocolate brand appealed to Londoners to "elect" its peanut butter-filled egg as the "superior crème-filled egg" during Easter.
22 May 2024
At its fourth annual product summit, TikTok announced a slew of tools including a new creative AI suite and a centralised creativity portal for marketers.
22 May 2024
Five other companies received 80% or more approval from agency and digital specialist workers, while Sky and ITV were most improved compared with last autumn's survey.
21 May 2024
A number of tech companies agreed to develop and publish safety frameworks on how they will measure and combat risks associated with their AI models at the AI Seoul Summit.
21 May 2024
With search traffic at risk, some publishers, like The Times, are focusing on "building the brand relationship".
20 May 2024
At Advertising Week Europe, Ipsos and the IPA presented new research that shows heightened levels of anxiety about the climate among adlanders compared to the general public.
16 May 2024
Analysis: Netflix is expanding the number of programmatic partners for advertisers beyond its once-exclusive deal with Microsoft, its president of advertising announced at this week's upfronts.
16 May 2024
Reporters Jack Benjamin and Ella Sagar are back with a look at the stories that mattered most in media and advertising this week.
15 May 2024
Google announced significant changes to its search experience through the integration of AI-generated search results. Publishers say they were not consulted and their business models are at risk.
14 May 2024
Derya Matras told a packed crowd at Advertising Week Europe that efforts to make generative AI multimodal will lead to consumers seeking new categories of devices beyond smartphones.
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