ARCHIVE ▸ JACK BENJAMIN
Newsworks and the PPA are looking to introduce an "enhanced measurement solution," but according to the IPA research director the decision to do so comes more from publishers than from buy-side demand.
07 Nov 2023
Barb CEO Justin Sampson spoke at The Future of Media last month about a wide-range of topics, from streamers getting more involved in Barb to whether the industry should be optimistic about Origin.
06 Nov 2023
At last month's Future of Gaming event in London, host Jack Benjamin took the stage alongside Shay Thompson to chat about her views on the gaming market.
03 Nov 2023
'Taylor Swift: The Eras Tour (Concert)' had the second-biggest box office in the UK last month on its way to becoming the highest-grossing concert film of all time.
02 Nov 2023
TikTok head of measurement for Europe & Israel Steve Lockwood argued for a more holistic view of measurement he dubbed 'outcome-based measurement' to replace attribution.
02 Nov 2023
A relative lack of sensitivity to significant price increases over the past year is evidence of marketing's effectiveness for businesses, argued Ian Whittaker at last month's Future of Media conference.
01 Nov 2023
Jack Benjamin is joined by Omar Oakes and Nicola Kemp to discuss hybrid working pressures and why TV advertising has suffered this summer.
01 Nov 2023
New surveys from Newsworks and the News Media Association found that the public, as well as newsbrand editors and MPs, is overwhelmingly concerned with how AI can be used to create fake news ahead of next year's general election.
31 Oct 2023
A panel at The Future of Media delved into why and how moving toward a single measurement framework is the future of measurement.
31 Oct 2023
The industry well-being charity Nabs' 'All Ears' report shows that for many, stigmatisation of mental health is still a barrier to getting help in the workplace.
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