ARCHIVE ▸ JACK BENJAMIN
Advertisers are leaving Twitter and taking their money elsewhere, including to rivals such as Instagram, Facebook, LinkedIn and TikTok.
02 Jan 2024
Analysis: It was only a matter of time before a major publisher took the leap to sue OpenAI.
18 Dec 2023
ITV CEO Dame Carolyn McCall speaks with editor-in-chief Omar Oakes at The Future of TV Advertising Global in London about the challenging state of the TV ad market and future plans for ITV and ITVX.
15 Dec 2023
Big Tech is coming for TV advertising, warned media and marketing analyst Ian Whittaker. To avoid going the way of newspapers, it must embrace its core competencies.
14 Dec 2023
In a special year-end episode, Jack Benjamin, Omar Oakes, Ella Sagar, and guest Cass Naylor debate what the biggest story in media was in 2023.
13 Dec 2023
Through the new apps, members will be able to access exclusive training plans and wellness advice from a variety of fitness experts, as well as the latest health-related news.
13 Dec 2023
Social media and publishing reporter Jack Benjamin reviews a tumultuous year for the social media market, while the rise of AI led publishers to defend their intellectual property.
While Peter Field offered a passionate argument for expanding TV marketing for long-term brand building, while Brian Wieser warned short-term pressures on marketers make the decline of TV inevitable.
11 Dec 2023
Scott Guthrie, director general of the Influencer Marketing Trade Body, joins Jack Benjamin to talk through the opportunities and risks of developing and employing AI influencers.
07 Dec 2023
Disney's president of global advertising Rita Ferro reflected on Disney+ one year on and discussed how she expects the streaming market to consolidate and why linear remains important.
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