ARCHIVE ▸ JACK BENJAMIN
14 Sep 2023
The Effectiveness Accreditation was launched in 2021 as a biennial programme with the goal of delivering distinction to agencies that "understand that marketing is an investment which needs a return, and not purely a cost".
13 Sep 2023
In response to the 'stranglehold' big tech has on the digital publishing industry, publishers may look toward micropayments as a way to diversify their business models. But are they proven to work yet?
11 Sep 2023
AVOD revenue growth is expected to outpace SVOD, though at a slower rate than previously expected, due to slower than expected rollouts of hybrid AVOD-SVOD platforms.
07 Sep 2023
Pandemic-era social media darling Clubhouse is betting a shift to DMs will rescue the company from user decline. They aren't alone, as other platforms are turning their focus towards messaging as a key way to retain engagement.
07 Sep 2023
Kantar's Jane Ostler sits down with host Jack Benjamin to unpack the findings from Kantar's Media Reactions 2023 report.
06 Sep 2023
TV, a traditional lynchpin of ad campaigns, has slipped out of marketers top-ranked media channels this year, falling from third place in 2022 to 12th place in 2023. Meanwhile, consumers say they prefer in-person ad experiences.
01 Sep 2023
Total box office revenue for August surpassed £104m, which is 67% higher than August 2022 and brings year-to-date box office 10% above this time last year.
01 Sep 2023
Analysis: Nadhim Zahawi's reported bid would add to the growing group of Tory MPs moving into leadership positions in the media during their public service.
31 Aug 2023
The Media Leader Podcast: Lucy Rissik and Nina Mackie discuss what advertisers need to know about gamers, and why there are opportunities aplenty to reach new audiences—so long as you're careful with your creative.
31 Aug 2023
Hollywood has often featured ad executive characters as Lotharios who are high-strung, over-worked, and predominantly male. Has the industry changed?
Data Snapshot
Find out more about the UK's most comprehensive aggregator of media data.
Arrange a demoAdvertisement
The Media Leader bulletins
More infoReceive weekly round-ups of the latest comment, opinion and media news, direct to your inbox.
Featured Video
The Media Leaders Awards 2021: Highlights
Latest Data Analysis
Display
TV
Audio
Consumer