ARCHIVE ▸ JACK BENJAMIN
28 Nov 2023
Digital is responsible for causing a sea change in advertising towards the need to prove impact and effectiveness now that we can better measure it, argued Nick Manning on a recent episode of the podcast.
27 Nov 2023
Netflix, Disney+, Paramount+, Max, Amazon Prime Video, and Apple TV+ will collectively grow subscribers from 751 million in 2023 to 946 million in 2029, according to latest estimates.
20 Nov 2023
Brands should prepare for backlash and have strategies in place to support trans talent, an audience at Conscious Thinking Live heard.
Delegates at the Conscious Advertising Network's conference struggled with the ethics of funding social media companies that spread hate speech and misinformation.
16 Nov 2023
Venatus CEO Rob Gay spoke with Jack Benjamin at last month's Future of Gaming event in London about the different options brands have to speak to gamers, and why starting small is wise.
15 Nov 2023
The newsbrand revealed a number of new ad products, the launch of The Guardian Advertising Awards, and pushed a message that its audience is mainstream and cares about trust.
TikTok is presenting itself not as social media, but as an entertainment company with a focus on community. But is it actually just a form of "soma"?
14 Nov 2023
Research from Columbia University's Initiative for Policy Dialogue found that Meta and Google jointly owe more than $12bn to US news publishers alone annually.
13 Nov 2023
Nabs CEO Sue Todd and Assembly managing partner James Appleby join Jack Benjamin to examine tangible steps agencies and industry leaders can take to better the working lives of their staff.
10 Nov 2023
ITV’s Measurement and Modelling senior manager Neil Charles and ViewersLogic co-founder and CEO Ronny Golan explain the faults in media measurement today, and how a longer-term view can be accomplished.
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