ARCHIVE ▸ JACK BENJAMIN
24 Jul 2023
Analysis: For advertisers, any such rebrand matters little compared to what X does to address brand safety concerns.
20 Jul 2023
Analysis: The publisher is seeking to aggressively expand into podcasting and short- and long-form video.
20 Jul 2023
Analysis: Underlying the anxiety that the rising popularity of TikTok for news could further erode trust is the fact that TikTok is owned by Chinese company ByteDance.
20 Jul 2023
The JTI audit will be used to assess the professionalism of news publishers in the UK and around the world.
20 Jul 2023
Mike Follett, managing director at Lumen Research, is back on the podcast to discuss the key factors that make media effective, and where attention fits within the conversation.
20 Jul 2023
Rock bands consisting of media industry professionals are being asked to take part in a new charitable event this September called Media Rocks.
19 Jul 2023
The continued decline in print, which has historically been more lucrative for publishers' advertising revenues, comes as outlets have also faced a challenging digital market this year.
17 Jul 2023
Interview: Itamar Benedy, CEO of in-game advertising company Anzu, hopes to bridge the gap between the needs of marketers and publishers. But can it deliver ads that don't disrupt gamers' user experience?
12 Jul 2023
Advertisers can use its generative AI offering to produce content and copy for ad creative, including titles, images, and headlines.
12 Jul 2023
Interview: Dominic Williams divulges how he hopes to transform his commercial team for a new era selling against AV content, and why advertisers aren't ultimately concerned with the Mail's controversial coverage.
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