Adwanted UK: The Media Leader

ARCHIVE ▸ JACK BENJAMIN

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07 Apr 2022

Streaming choice has exploded, but in opposition to many market expectations, consumers are planning to either increase or make no change to their current streaming service subscriptions

06 Apr 2022

Pinterest becomes the first major digital platform to clearly define guidelines against climate change misinformation across content and advertisements.

05 Apr 2022

The Media Leader asked our list of media experts what the future of Channel 4 might look like.

31 Mar 2022

“Nielsen can’t grow new future products without diverting resources away from their highly profitable legacy ones; but to remain relevant they must do just that. Perhaps a PE firm is the best bet for Nielsen after all.”

31 Mar 2022

With the gold rush comes risks that brands and media owners need to take into account while exploring the new frontier of NFTs.

29 Mar 2022

Ocean Outdoor and Clear Channel have donated outdoor media space to support a new ad campaign that aims to promote male suicide awareness.

24 Mar 2022

‘ViperBot’ is a global advertising fraud scheme attempting to steal over £6m in spend across connected TV and mobile video.

24 Mar 2022

In what is billed as a "world first", the pilot brings together IAB UK trade body members including Google and Meta.

22 Mar 2022

Three of BuzzFeed News’ top editors, including their editor-in-chief Mark Schoofs, resigned as the company signaled it would make cuts to its news division following the release of its Q4 2021 financials.

22 Mar 2022

TikTok ranked second and Google ranked sixth in the ranking.

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