ARCHIVE ▸ JACK BENJAMIN
25 Apr 2024
An OOH campaign was created by Samsung and Starcom in partnership with TfL to launch the Galaxy S24.
24 Apr 2024
Advertising offers a profit return on investment of over £4, with TV providing the majority of this payback despite relative underinvestment, Thinkbox research shows.
23 Apr 2024
Gen Z over-indexes in watching influencer content and gaming. Are brands struggling to keep up?
23 Apr 2024
The integration will include reports against more than 500 audience segmentations across the video-sharing platform.
22 Apr 2024
The Wall Street Journal, along with sibling titles Barron's and MarketWatch, will join the UK publisher alliance.
17 Apr 2024
Does FAST offer fresh, perhaps unwanted, competition to PSBs? The Media Leader asked TV leaders to understand how they view the burgeoning TV medium.
17 Apr 2024
A comparable one-fifth share of British adults describe British reporting and news as "factual" (22.5%), compared with "misleading" (20.6%), "untrustworthy" (19.4%) or "biased" (19.3%).
16 Apr 2024
While ITV is under consideration, Sky and Channel 4 informed The Media Leader that they would not be accepting such ads.
15 Apr 2024
The Guardian, followed by The Independent, had the highest reach among "qualities" according to the latest Pamco data.
12 Apr 2024
While humans are still outperforming generative AI in sonic branding, it is "already not far behind".
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