ARCHIVE ▸ JACK BENJAMIN
14 May 2024
In the face of a potential US ban, TikTok's UK & Ireland GM Kris Boger insists advertisers are expressing less concern around brand safety, even as lingering anxieties remain among publics.
14 May 2024
Kantar's 'Blueprint for Brands' offers a framework for marketers to reconsider their brand strategies and underscores the importance of differentiation, not just distinctiveness.
13 May 2024
The pet-food brand is sponsoring weekly cinema showings for dog owners and their canine companions.
13 May 2024
Young media planners discussed the need for publishers to be louder and provide better measurement insight at the PPA Festival.
10 May 2024
The two companies have announced a streaming bundle for the US market, inclusive of Disney+, Hulu and Max.
09 May 2024
Leading strategists responded to questions about best practices for media planning at The Future of Brands 2024.
07 May 2024
New features include full image and text generation, among other updates to Meta's Advantage+ products.
07 May 2024
Year-to-date box office is now tracking 3% down compared with the year before, although Q1 attendance figures were still positive.
07 May 2024
Lea Sandell described how Lego considers its social strategy and how changes to social media platforms are creating new challenges and opportunities.
06 May 2024
Ocean, Open Media and Metro donated ad space for ad activity to kick off the first-ever Trans+ History Week across the UK.
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