ARCHIVE ▸ JACK BENJAMIN
17 Sep 2024
Nearly one-third of UK ad campaigns over the past 18 months have utilised programmatic DOOH, according to a new study.
17 Sep 2024
CTV is being embraced by younger users, but live sports and breaking news remain popular on linear.
17 Sep 2024
The trial begins in October and will be carried out by the organisations' mutual data-collecting partner Ipsos.
16 Sep 2024
EssenceMediacom's chief strategy officer and head of media science and modelling join Jack Benjamin to explain how advertisers are spending three times more on paid social than is optimal.
13 Sep 2024
The Media Leader tested the feature using a variety of text and links, and found it delivered real-sounding and reasonably accurate results.
13 Sep 2024
A private event held in London this week aimed to highlight the tools available to parents to better manage the behaviour of their children online.
12 Sep 2024
The platform has lost over $5bn in brand value since Elon Musk's purchase and rebrand.
12 Sep 2024
Jack Benjamin and Omar Oakes discuss the major media and advertising stories of recent weeks following a brief summer hiatus.
12 Sep 2024
Ahead of the inaugural Future of Media Manchester event, industry leaders share why brands should look to the north when considering agencies and strategies.
11 Sep 2024
According to an IPA report, this suggests the impact of SVOD is 'less significant than previously imagined'.
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