ARCHIVE ▸ JACK BENJAMIN
27 Jun 2024
At a panel in Cannes, adtech leaders discussed what the deprecation of the cookie will mean for the future of digital measurement and whether performance campaigns will need to be rethought.
24 Jun 2024
The Global Principles for Information Integrity framework calls for co-ordinated action to improve the safety of international information spaces.
24 Jun 2024
Both social media companies separately told The Media Leader how their communities are core to the "journey of discovery".
19 Jun 2024
Jury president Prerna Mehrotra said the decision was unanimous for its unique and effective use of data and technology.
18 Jun 2024
The publisher has more than 20 original shows in development that will roll out across YouTube and social video platforms over the next year.
18 Jun 2024
On the day of its sixth anniversary, Ozone, the digital advertising platform for premium publishers, has been found by PwC to have demonstrated effectiveness in cookieless environments.
17 Jun 2024
The tool enables publishers to easily check their carbon output so they can adapt to improve their sustainability scores.
13 Jun 2024
A new study backed by the CMA found an ID-less solution performed better than cookies, but hurdles remain in getting adtech companies on board.
13 Jun 2024
Reporters Jack Benjamin and Ella Sagar discuss the latest global adspend report from GroupM, response to the UN secretary-general's global fossil-fuel ad ban proposal and more.
12 Jun 2024
Publishers have been emphasising the importance of a strong newsletter strategy to drive traffic as search and social become less reliable. But new AI features could put that model at risk.
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