ARCHIVE ▸ JACK BENJAMIN
02 May 2024
The company has also promoted Sammie Eales as it looks to enrich its commercial data offering.
02 May 2024
The travel company wanted to be seen as more than just a place to book package holidays and used Amazon Prime Video's The World Cook to get the message across.
02 May 2024
The Daily Mail's commercial arm announced strategy to target the 13m gamers in its extant audience for new content.
01 May 2024
Barb Panel Plus will replace Dovetail Fusion and embrace return path and first-party server data.
30 Apr 2024
Waterson has served as interim editor-in-chief since February.
During a Thinkbox event last week, agency researchers argued that the industry should instead look at scale, efficiency and time.
29 Apr 2024
YouTube's ad revenue increased 21% year on year to $8.09bn and shows little sign of slowdown.
29 Apr 2024
The company reported revenue growth of 21% in Q1, helped by 85% growth in smaller advertisers using the platform.
26 Apr 2024
A World Media Group panel in London discussed how AI has the potential to upset the status quo, even though progress is slower than expected.
25 Apr 2024
While 50% of 18-34s say they trust advertising, just 39% of 35-54s and 22% of those aged 55-plus agree, according to AA research.
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