ARCHIVE ▸ JACK BENJAMIN
21 Mar 2024
The division incorporates a "fully blended" editorial and commercial team that will look to serve multimedia content both to audiences and advertising partners.
21 Mar 2024
The7stars planned the campaign around the younger demographic's interest in physical media through OOH activations, but sought to maximise reach via social media.
20 Mar 2024
Industry trade body Outsmart reported total OOH revenue reached £1.3bn, almost even with the pre-Covid market.
The BBC is considering introducing ads in selected podcasts on commercial sites in the UK, but there is some criticism to the news.
20 Mar 2024
MTM research also found that churn rates remain a concern, with users reporting "content fatigue".
19 Mar 2024
UK creators would lose valuable international engagement should a US TikTok ban come into effect, potentially impacting the scale of future brand deals.
18 Mar 2024
Netflix, Disney+, Max and Paramount+ combined will generate AVOD revenue of $2.4bn and SVOD revenue of $16.2bn in the region by 2029.
15 Mar 2024
Younger viewers are spending more time watching social video. Broadcasters are leaning in to short form to lure them back in the long term.
14 Mar 2024
Sky, NBCUniversal, LG Ads, Titan OS and EssenceMediacomX debated how to best reach audiences in developing TV environments.
14 Mar 2024
Mail Metro Media's chief revenue officer sits down with Jack Benjamin to discuss the publisher's multimedia strategy in what is a key year for politics and sport.
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