ARCHIVE ▸ JACK BENJAMIN
18 Jul 2024
A new consortium of influencer marketing trade bodies wants to better collaborate and standardise the industry, including by improving ad disclosures and addressing the growth of 'kidfluencers'.
18 Jul 2024
The IPA Bellwether Report revealed "vim and vigour" regarding UK businesses' intention to expand marketing spend, according to director-general Paul Bainsfair.
17 Jul 2024
Across Reach publications, 45% of Euro finals coverage and 56% of semi-final coverage was blocked from receiving advertising, having been wrongfully deemed "not brand safe".
16 Jul 2024
The solution connects telco partners, publishers and brands through a first-party data identifier to deliver audiences that have provided consent for marketing purposes.
16 Jul 2024
Analysts explain why the presumed Vivendi offshoot could be a good fit with the London Stock Exchange and how the capital has moved to attract more investment.
16 Jul 2024
King Charles delivered a message to News Media Association members to mark the 10th anniversary of the organisation.
15 Jul 2024
A case study by GroupM, PubMatic and SeenThis found the campaign reduced carbon emissions through making the digital supply chain more efficient.
15 Jul 2024
The start-up is launching a Chrome extension that would replace banner ads on publisher websites with personalised notifications about musical artists. The AOP recommends publishers give the solution a look.
12 Jul 2024
Analysis: The Feast app, which requires a paid subscription to access, appears modelled akin to NYT Cooking.
11 Jul 2024
Thomas Bremond, SVP and chief revenue officer at Comcast's FreeWheel, talks to The Media Leader about why TV now has "all the tools" to succeed with technology and how the important issue of sustainability is being addressed.
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