Adwanted UK: The Media Leader

ARCHIVE ▸ ELLA SAGAR

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16 Nov 2023

The Media Plan: We explore the strategy behind the People's Postcode Lottery's new campaign that features a collaboration from rival broadcasters ITV, Channel Four and Sky.

15 Nov 2023

The outdoor specialist's commercial director shares what has changed in conversations with clients and his first paid job.

15 Nov 2023

Media & entertainment is a major category for out-of-home, so will it be affected by film and TV delays?

13 Nov 2023

Miroma Group and Founders Forum Group have jointly launched a company for scaleups and startups that aims to offer top-notch media-planning at competitive prices.

13 Nov 2023

UK TV exports in 2022-2023 have reached their highest level, increasing 22% on the previous year, but this could be an "exceptional year" because of global macroeconomic conditions and rising costs.

10 Nov 2023

Warner Bros. Discovery and Disney's latest earnings calls both emphasised cost-cutting measures and moving to streaming profitability in 2024.

09 Nov 2023

The Media Leader asked agency leaders how they have helped brands approach media during the festive period differently if they cannot compete with major retailers and supermarkets pound-for-pound.

09 Nov 2023

Advertisers are forecast to spend 4.8% more than last year's record £9bn during Q4 2023, according to new AA/WARC data.

08 Nov 2023

The FT's global advertising director for B2C and investment shares what his fundraising crusade has been this year and the biggest turning point in his career.

07 Nov 2023

A new software update to Apple's iPhone software update could boost measurement across the podcast industry, the CEO of global podcast publisher Acast discussed during its quarterly earnings call.

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