Adwanted UK: The Media Leader

ARCHIVE ▸ ELLA SAGAR

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21 Sep 2023

Media strategists need to plan for distraction and use visual and auditory attention together.

20 Sep 2023

The Guardian has launched its "biggest European campaign" to reinforce its three-year strategy and coincide with the digital launch of The Guardian Europe.

20 Sep 2023

Barb, the industry’s TV audience measurement body, has upgraded its Application Programming Interface (API) to include BVOD, SVOD, video-sharing and non-TV device data.

20 Sep 2023

Apple has topped IPG's FutureBrand Index 2023 as the most "resilient" brand.

20 Sep 2023

Sky has urged the UK government to commit to five key policy priorities in order to inject an extra £10bn into the UK economy.

20 Sep 2023

Footballco's SVP sales shares the advertiser he would love to work with and the best advice he has ever been given.

20 Sep 2023

Certain demographic audience segments are becoming harder and harder for media researchers to reach. But why? And what can be done to tackle it?

20 Sep 2023

Newsworks, the marketing body for newsbrands, has appointed two hires to its insight team.

18 Sep 2023

Cumulative DAB+ digital radio receiver sales reached 52,436,000 in the UK, the highest in Europe, latest figures show.