ARCHIVE ▸ ELLA SAGAR
21 Sep 2023
Media strategists need to plan for distraction and use visual and auditory attention together.
20 Sep 2023
The Guardian has launched its "biggest European campaign" to reinforce its three-year strategy and coincide with the digital launch of The Guardian Europe.
20 Sep 2023
Barb, the industry’s TV audience measurement body, has upgraded its Application Programming Interface (API) to include BVOD, SVOD, video-sharing and non-TV device data.
20 Sep 2023
Apple has topped IPG's FutureBrand Index 2023 as the most "resilient" brand.
20 Sep 2023
Sky has urged the UK government to commit to five key policy priorities in order to inject an extra £10bn into the UK economy.
20 Sep 2023
Footballco's SVP sales shares the advertiser he would love to work with and the best advice he has ever been given.
20 Sep 2023
Certain demographic audience segments are becoming harder and harder for media researchers to reach. But why? And what can be done to tackle it?
20 Sep 2023
Newsworks, the marketing body for newsbrands, has appointed two hires to its insight team.
18 Sep 2023
Cumulative DAB+ digital radio receiver sales reached 52,436,000 in the UK, the highest in Europe, latest figures show.
18 Sep 2023
The ad campaigns for four car brands use Automated Number Plate Recognition to trigger dynamic digital ads in real-time.
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