ARCHIVE ▸ ELLA SAGAR
08 Dec 2023
Interview: ITV CEO Carolyn McCall spoke about the launch and future of ITVX, being 'a national champion' and going after digital spend.
06 Dec 2023
Dentsu's Global Ad Spend Forecast expects global advertising to increase by 4.6% to $752.8bn in 2024.
06 Dec 2023
The VP for global advertising at The New York Times shares how he first got into media and his greatest achievements.
05 Dec 2023
Outsmart, the OOH trade body, found Q3 2023 advertising revenue was up 4.9% compared to Q3 2019, the first time this has been higher for a corresponding quarter pre-pandemic.
05 Dec 2023
Peter Naylor, VP of advertising at Netflix, spoke to delegates of the Future of TV Advertising Global about the first year of the ad tier, and what's next for advertisers.
05 Dec 2023
Naren Patel will take over from Simon Daglish as chair of Nabs, the mental health and wellbeing charity for the media and advertising industry.
04 Dec 2023
Daniel Ek, Spotify CEO, has announced job cuts equating to 17% of the audio company's workforce.
30 Nov 2023
A new survey by the World Federation of Advertisers has found that despite sponsorships making up 11% of a brand's marketing budget, very few feel "very confident" about its return on investment.
29 Nov 2023
Analysis: Does a deal between media owners herald a greater use of journalism in entertainment media as publishers seek to diversity revenues?
29 Nov 2023
UKTV will launch a "masterbrand" to bring together its free-to-air channels and free streaming service.
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