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08 May 2013
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Jim Marshall
In his latest article, Aegis' Jim Marshall talks about the five communication functions of advertising, what it is about Twitter that he finds underwhelming, and why the Pope couldn't quite dismiss that finger lickin' good ad proposal from KFC.
30 Apr 2013
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Ellen Hammett
The new integration means that for the first time, broadcasters, programme-makers and advertisers will be able to see the relationship between social TV activity and audiences.
29 Apr 2013
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Ellen Hammett
Despite forecasts of quarterly revenue being up by 36%, analysts have reported that the social networking site might have hit a plateau in developed markets - losing 2 million UK users in the last 6 months.
23 Apr 2013
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Ellen Hammett
Twitter has announced that it will be rolling out keyword targeting as a part of its ad platform, including the ability for advertisers to target users based upon location and gender.
18 Apr 2013
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Ellen Hammett
Twitter’s new music service will measure Twitter activity and engagement and then recommend tracks based on who people follow on the social network.
11 Apr 2013
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Steve Smith
Two-timing the TV has been going on for years - from getting up during the adverts to make a cup of tea, to grannies doing their knitting during an episode of Corrie. And now, advertising brands have mobiles and tablets to contend with as well. However, instead of brands seeing these as a threat, they should be using dual screening as an opportunity to get people talking about them, says Starcom MediaVest's Steve Smith.
10 Apr 2013
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Raymond Snoddy
In a world where seemingly every other thought from Joe Public is, often on a whim, published for the world to see and as newspapers lose their grip over their long-held monopoly setting nationwide opinion, Raymond Snoddy looks at how social media has revolutionised public debate - and charts its pitfalls after a busy week of terrible tweets and censored comments.
09 Apr 2013
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Richard Marks
Twitter is now emerging as the primary curator of - and gateway into - the internet, and will potentially supplant Facebook argues Richard Marks, Director of Research The Media.
08 Apr 2013
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Dominic Mills
This week Dominic Mills asks why Viking River Cruises didn't bother to check the storyline for ITV's Broadchurch before abandoning their 'proud' sponsorship of the show after the image of a burning boat was used. If you're proud, stick with it Mills says - otherwise you'd be 'ashamed' or 'stupid' sponsors of ITV drama.
05 Apr 2013
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Nigel Walley
Decipher's Nigel Walley is a massive Twitter fan and counts himself as a 'super-user'. He is also a massive fan of broadcast TV and likes the story the two are somehow mutually beneficial - but now feels it is a myth that has spun out of control. There is no data, he says, to back up the wild claims flying around and, if anything, the data disproves them...
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