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Results tagged as Research
05 Feb 2010
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Sam Howroyd
Nearly 80% of podcast consumers believe that when price and quality is equal, they prefer to buy products from companies that advertise on or sponsor the podcasts they regularly enjoy, according to new research.
02 Feb 2010
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Sam Howroyd
A new US report has found that 8-18 year-olds devote an average of 7 hours and 38 minutes to using entertainment media across a typical day (more than 53 hours a week), up from 6 hours and 21 minutes in 2004.
28 Jan 2010
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James Smythe
WPP's Kantar Media launched with a vivid splash of colour this week, uniting the media research and audience measurement arms of what used to be TNS and BMRB under a new name.
28 Jan 2010
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Brian Jacobs
Whitevector's latest research focus report looks at positive and negative online discussions and what they mean for brands ... surely all publicity is good publicity?
28 Jan 2010
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Sam Howroyd
Award winning research looking at Channel 4's on-demand service has found that acceptance of VOD advertising on the service has risen, with 66% of viewers agreeing that it's worth watching ads if the content is free.
27 Jan 2010
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Mike Ironside
In the first of a series of pieces for Newsline, the National Readership Survey's (NRS) chief executive Mike Ironside gives an introduction to the survey and outlines some new developments.
26 Jan 2010
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Sam Howroyd
Email is UK consumers' favourite marketing channel, according to a new study conducted by online market research company fast.MAP and the Direct Marketing Association.
25 Jan 2010
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Sam Howroyd
A new survey from Alterian has found that 66% of marketing professionals will be investing in social media marketing (SMM) in the next 12 months.
25 Jan 2010
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Alex Hunter
Alex Hunter, the IPA's finance director, explains why media professionals shouldn't be too quick to bin survey requests - "not only is it of statistical importance to the person sending it to you, but its result could be of real commercial benefit" ....
25 Jan 2010
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The Media Leader Staff
Polestar Communications and German sister agency MMS have released research looking at the levels of consumer trust in brands in key market sectors.
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