ALEX HUNTER
LATEST ARTICLES
28 May 2012
Alex Hunter, finance director, IPA, asks: how can we convince our clients of the true value of our new type of services?
31 Jan 2012
Alex Hunter, finance director, IPA, says restricted but more effective activity cannot be rewarded simply by curtailed fees...
03 May 2011
Alex Hunter, the IPA's finance director, on the rewards and risks of social media advertising...
25 Jan 2010
Alex Hunter, the IPA's finance director, explains why media professionals shouldn't be too quick to bin survey requests - "not only is it of statistical importance to the person sending it to you, but its result could be of real commercial benefit" ....
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