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Results tagged as Research
01 Dec 2011
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The Media Leader Staff
New research launched today (1st December) by IPC Media has found that 50% of consumers think that advertising on premium content sites is well matched to the sites. This compares to 28% for portal sites and 30% for social networking sites.
01 Dec 2011
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Alice Dunn
With the return of 'I'm a Celebrity' and the likes of 'Strictly Come Dancing' pulling in the Saturday night ratings, British fascination with celebrity culture is as fixed as ever.
22 Nov 2011
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The Media Leader Staff
Maureen Duffy, the out-going Newspaper Marketing Agency (NMA) boss, is to become UK chief executive officer at TNS.
22 Nov 2011
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Stuart Corke
The first ever UK product placement communication effectiveness research has just been released. Taking a sample of recent placements in UK dramas this unique process shows that advertisers frequently achieve as much value from the overseas export versions of the programme as they have received from the original UK transmission.
21 Nov 2011
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Glossy Girl
I am not big on research...well unless it’s the sort of robust sampling research used by some of my favourite mags on what's hot and what's not in the style stakes.
17 Nov 2011
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Derek Jones
This years asi European TV Symposium held in Amsterdam opened the doors to Facebook and Google for the first time, recognising their growing significance in social TV and in TV research.
09 Nov 2011
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Steve Smith
Dr Steve Smith, head of thought leadership at Starcom MediaVest Group, reveals key insights from research in to people's engagement with brands on Facebook...
08 Nov 2011
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Dominic Finney
Dominic Finney, director at digital consultancy FaR, says it is a priority to show how effective mobile advertising is as a standalone and integrated channel...
08 Nov 2011
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Liz Jaques
Facebook is becoming a key news destination. According to the latest findings from Lightspeed Research, 15% of all consumers (rising to 30% of 18-24 year olds) turn to Facebook for their news at some point during the week.
07 Nov 2011
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Liz Jaques
A new survey from Havas Media reveals that only 5% of UK brands have a noticeable positive impact on our sense of wellbeing and quality of life. Indeed most people in the UK would not care if 91% of brands ceased to exist. Further evidence, it argues," that the existing approaches to building and measuring brand value are out of date"
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