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Results tagged as Advertising
10 Oct 2011
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Neil Sharman
Neil Sharman, head of research and analysis, Telegraph Media Group, says that in tough times ad-land needs a monument of hope. He unveils the kind of statue he has in mind...
07 Oct 2011
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Simon Andrews
Simon Andrews, founder of the full service mobile agency addictive!, on Steve Jobs, the iPhone 4S and what is next for Apple...
06 Oct 2011
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Alice Dunn
Alice Dunn, marketing executive at Kantar Media, on why environmentally-friendly consumers are a lucrative group for marketers to tap into...
05 Oct 2011
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Liz Jaques
Online has bucked wider advertising trends, growing at a rate of 13.5% to £2.26 billion for the first half of the year, according to new research by the IAB.
04 Oct 2011
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Dominic Finney
Dominic Finney, director at digital consultancy FaR, says Facebook at its heart is the most networked company in the world and therefore has the ability to pool the greatest single mass of noise around your brand...
04 Oct 2011
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Liz Jaques
ZenithOptimedia has made a small reduction to its global ad forecast for 2011 as fears of a double-dip recession sees advertisers limiting budget increases.
03 Oct 2011
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Liz Jaques
Facebook has launched a Premium Ad unit, designed to promote page posts. The new product expands from Facebook's Sponsored Stories.
03 Oct 2011
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Liz Jaques
Channel 5 enjoyed a significant increase in total revenues in August - up 38.9% year on year.
03 Oct 2011
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Chris Worrell
Chris Worrell, European research manager at Specific Media, fears that the relentless obsession with numbers has drowned out creative inspiration in the digital world. Has chasing the click allowed us to lose sight of the very purpose of advertising?
30 Sep 2011
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Liz Jaques
Display spend in Europe is up to €5.8 billion, a 21.1% increase on last year's figures, according to the IAB Europe AdEx report.
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