NEIL SHARMAN
LATEST ARTICLES
06 Nov 2012
Neil Sharman, head of research and analysis, Telegraph Media Group, says that those advertising 4G networks and handsets have the benefit of foresight on their side...
23 Nov 2011
Neil Sharman, head of research and analysis, Telegraph Media Group, looks at the signs that retailers and economists will be reading in a nervous run up to Christmas 2011.
10 Oct 2011
Neil Sharman, head of research and analysis, Telegraph Media Group, says that in tough times ad-land needs a monument of hope. He unveils the kind of statue he has in mind...
13 Sep 2011
Neil Sharman, head of research and analysis, Telegraph Media Group, reveals the effect of online advertising beyond last click; a campaign across both the Telegraph website and newspaper increases the number of online actions (searches for the advertised brand or visits to their site) by 13% ...
17 Jan 2011
Neil Sharman, head of research and analysis, Telegraph Media Group, says we are distracted from two truths about advertising. Firstly branding online works. Secondly print advertising works in a different way to ads on TV, helping increasingly picky consumers make active choices.
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