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Results tagged as Advertising
26 Jan 2012
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Steve Smith
Steve Smith, head of thought leadership at SMV Group, says Tesco needs to focus on shoppers' community values...
24 Jan 2012
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Simon Wright
Channel 5 enjoyed another month of increased revenues before Christmas - up 14.3% on December 2010. The channel posted a run of positive results last year under Richard Desmond's ownership.
24 Jan 2012
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Liz Jaques
MAGNAGLOBAL predicts that the quadrennial boost of 2012 (political advertising and to a lesser extent the Summer Olympic broadcasts) will help generate US year on year revenue growth of 3.7% in 2012.
24 Jan 2012
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Steve Cox
Steve Cox, marketing director of JCDecaux Airport, explains why media research has to be smart and persuasive insight, communicated in a simple way if it is to be useful and get used...
20 Jan 2012
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Simon Andrews
Simon Andrews, founder of the full service mobile agency addictive!, on Apple's new iBooks 2, Amazon, New TV, branded utility and SOPA...
20 Jan 2012
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Steve Smith
Steve Smith, head of thought leadership at SMV Group, says mixed retail results highlight the need for supermarkets to carefully navigate the emerging multi-channel retail world...
19 Jan 2012
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Liz Jaques
The latest IPA Bellwether survey published today reveals that marketing budgets were revised up in Q4 for a second successive quarter, as companies sought to protect market share against competitors.
18 Jan 2012
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Jim Marshall
As an industry verteran, Jim Marshall believes there is no comparison with the past when assessing the expertise and service offered by today's agencies. If only competition drove everyone in the same way...
17 Jan 2012
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Liz Jaques
The online and mobile video value chain produced a combined $4.3 billion in top line revenue in 2011 - up 45% on 2010, according to AccuStream Research.
16 Jan 2012
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Simon Andrews
Simon Andrews, founder of the full service mobile agency addictive!, on last week's CES, connected TVs and Sky's new deal with Zeebox...
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