SEARCH
27 Feb 2020
|
David Pidgeon
As public favourability towards advertising declines, a new paper from the industry's Trust Working Group has identified practical steps advertisers can take to counter the problem.
24 Feb 2020
|
Dominic Mills
What has always been Coke’s brand positioning has now morphed into today’s must-have 'brand purpose' - and the business has fallen victim to the fad.
18 Feb 2020
|
Hugh Fitz Gibbon
Hugh Fitz Gibbon explains why brands need to develop sound thinking in an audio-first world.
17 Feb 2020
|
Lawrence Dodds
Before 5G rolls out, brands should step back and think very carefully about how they can use new formats to truly enhance the customer journey.
13 Feb 2020
|
The Media Leader Staff
Conde Nast's Wired fared the best of any title in the men's lifestyle category in terms of maintaining its circulation, holding steady at 50,000 copies.
13 Feb 2020
|
The Media Leader Staff
Despite Christmas usually giving the TV listings market a festive boost, only two titles recorded any growth in the final six months of 2019 - while every title was down year-on-year.
10 Feb 2020
|
Dominic Mills
The real test of GDPR will be less about the level or number of fines enacted as the number of breaches reported, writes Dominic Mills.
06 Feb 2020
|
The Media Leader Staff
Continuing to top Rajar's league table in terms of weekly reach is Total Global Radio (UK) with a healthy 23.2m listeners - although the group continues to experience a decline.
06 Feb 2020
|
The Media Leader Staff
The share of digital radio listening has increased by 11% to a new record of 58.5%, according to the latest Rajar results.
04 Feb 2020
|
Bob Wootton
The Ad Association's Lead 2020 reflected a growing tension in adland, writes Bob Wootton. Plus: Accenture quits auditing, ditching ABC and trying to fathom Project Origin.
Data Snapshot
Find out more about the UK's most comprehensive aggregator of media data.
Arrange a demoAdvertisement
The Media Leader bulletins
More infoReceive weekly round-ups of the latest comment, opinion and media news, direct to your inbox.
Featured Video
The Media Leaders Awards 2021: Highlights
Latest Data Analysis
Display
TV
Audio
Consumer