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Results tagged as Advertising
07 Jun 2013
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Simon Andrews
In his latest Mobile Fix, Simon Andrews, founder of Addictive!, looks at the growing battle between Google and Amazon as they go head to head - despite such different business models - in both advertising and delivery.
07 Jun 2013
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Simon Stanforth
Simon Stanforth, group research director at Starcom MediaVest, takes a look at why advertisers can benefit from our positive engagement with online video - which is at a significantly higher level than with linear TV, VOD and recorded television.
07 Jun 2013
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Ellen Hammett
It has been speculated that 'iRadio' will feature audio and banner ads sold through Apple's iAd mobile network - operating much like an online radio station - putting it in direct competition with existing services such as Spotify and Pandora.
06 Jun 2013
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Ellen Hammett
A new study conducted by Rovi and Decipher has revealed that consumers exposed to ads that use the full capabilities of connected TVs experience higher brand favourability, awareness and purchase intent - with American Airlines achieving an increase in brand favourability of 254% in a new campaign.
05 Jun 2013
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Ellen Hammett
Newsline recently spoke with Tom Barnett, MD of real time advertising start-up Switch Concepts and asked how the RTB process is evolving, the impact new technology is having on the sector and what challenges online video and mobile advertising face.
05 Jun 2013
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Raymond Snoddy
From publishing to advertising, a new report from PricewaterhouseCoopers shows there is cause to be optimistic about the UK's media sector - and even the decline of magazines and newspapers is expected to ease off between now and 2017. Raymond Snoddy takes a look at the figures and notes that confidence begets confidence - and in the end becomes self-fulfilling...
03 Jun 2013
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Ellen Hammett
In addition to key Shazam features such as unlimited tagging, the Windows Phone 8 app will allow users to purchase tracks from Xbox music and track local activity.
03 Jun 2013
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Dominic Mills
If advertisers find the hard work of getting the right celebrity and the right script for an ad too much, then the result will be a lazy, counter-productive mess, says Dominic Mills. So which two high profile actors have been lured into the latest car-crash ads?
30 May 2013
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David Pidgeon
P&G, the world's largest consumer packaged goods company, is to start optimising its digital branding campaigns with new eye-tracking technology after it was revealed that one third of all viewable impressions are never seen.
28 May 2013
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Dominic Mills
Aside from a few notable exceptions, too many ads these days fail to capture, exploit or celebrate our unique sense of Britishness argues Dominic Mills. Where are all the witty, self-deprecating, self-doubting, cynical or just plain surreal advertisements? Marketers are really missing a trick here, especially post-Olympics when we're still - just about - celebrating our nationhood...
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