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Results tagged as Advertising
01 Aug 2018
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Raymond Snoddy
As Facebook takes a multi-billion dollar kicking, print ad revenue for newsbrands has increased for the first time in seven years. Is this the start of something new, wonders Raymond Snoddy.
18 Jul 2018
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Bob Wootton
>Commercial TV's Contract Rights Renewal is outmoded and must change, writes Bob Wootton. Here's what needs to happen.
17 Jul 2018
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Conrad Poulson
Even ‘dumb’ frames can be dragged in to the 21st century through the considered application of data, writes Conrad Poulson.
10 Jul 2018
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Heather Andrew
Improving our understanding of the way our brains work could provide a boost to the creative industries, writes Heather Andrew
10 Jul 2018
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Nick Manning
TV advertising is still a powerful way to sell product, writes Nick Manning - but change is coming and advertisers and their agencies must move to update decades-old working practices.
28 Jun 2018
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The Media Leader Staff
Heather has been working in neuro-marketing for over ten years, and is one of the founders of Neuro-Insight’s UK operation. Here, she tells Mediatel how neuroscience can be applied to advertising.
26 Jun 2018
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Tracey Follows
Cannes Lions Judge and futurist Tracey Follows warns that the industry misunderstands what really counts as innovation.
25 Jun 2018
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Dominic Mills
From Sir Martin Sorrell's rock throwing to the bad news for Accenture’s rivals, Dominic Mills deciphers Cannes 2018.
19 Jun 2018
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Andy Dobson
Almost half of UK households are forecast to own voice assistant by 2022, representing a shift to an era of 'ambient technology'. Consumer trust will need to be central to its success, writes Andy Dobson.
13 Jun 2018
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Raymond Snoddy
With his reputation at stake, Sir Martin Sorrell has his work cut out if he wants to protect both his legacy and his new business venture, writes Raymond Snoddy.
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