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Results tagged as Advertising
04 Sep 2018
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Dominic Mills
Despite appointing a new CEO and delivering reasonably positive results, there's still no sense of direction at WPP, writes Dominic Mills. Plus: Lidl's strange decision to ditch TBWA.
29 Aug 2018
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Anna Hickey
Genuine employee engagement has been proven time and again to be driven by one critical factor, writes Anna Hickey - a meaningful, purpose-driven vision.
28 Aug 2018
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Dominic Mills
As Google considers its own strategy, Netflix and Alibaba both boost their out-of-home advertising credentials with some serious investments. Dominic Mills looks at the strategies behind the deals.
21 Aug 2018
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Sebastian Schindler
Oh the irony. The true value of attention as a KPI for advertising is underestimated because our industry doesn't pay sufficient attention to its underlying potential, writes Sebastian Schindler.
14 Aug 2018
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David Pidgeon
For anyone who forgot to grab a newspaper for their commute, Exterion Media and Transport for London (TfL) have announced a new partnership with Euronews to bring live news content to London Underground.
14 Aug 2018
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Bob Wootton
It’s a pity there are still so many border disputes within our industry at a time of such change and challenge, writes Bob Wootton. Plus: the men-children running Silicon Valley and adland's generational change...
13 Aug 2018
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Dominic Mills
The difficulty of disentangling duplication in adland's revenues figures is causing serious confusion, writes Dominic Mills. Plus: Why brands must stop asking customers to do their hard work.
09 Aug 2018
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The Media Leader Staff
The fifth annual awards, hosted by Mediatel, celebrate the very best in media research. To further recognise research accomplishments on a global scale, 2019 will see the addition of an international category.
07 Aug 2018
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Tracey Follows
Collaborative machines are set to redefine parts of our society, writes futurist Tracey Follows - they also provide an opportunity for those who can help us navigate a new era of people-tech culture.
07 Aug 2018
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Richard Madigan
Too many brands are launching chatbots willy nilly, often without a clear goal or business plan, writes Richard Madigan - but new tech points to a brighter future.
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