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Results categorised as Press
03 Oct 2018
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Raymond Snoddy
If Brexit negotiations continue to go badly and a solution to the Irish border issue remains elusive, what on earth will the Brexit cheerleading newspapers tell their readers, asks Ray Snoddy.
18 Sep 2018
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The Media Leader Staff
New research by the consumer magazine marketing body, Magnetic, reveals the extent of the role magazine brands can play in influencing purchasing habits within the homes and tech sectors.
18 Sep 2018
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David Pidgeon
Publishers face threats on an almost unprecedented level, but emerging tech, collaborative projects and new systems of working suggest the future is bright. With News UK, Oath, The Telegraph, Ozone Project, Ezoic and more.
17 Sep 2018
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The Media Leader Staff
This week, John Reynolds interviews the managing director of Dentsu Aegis Network (Edinburgh), Richard Gill, as well as the chief executive of 18 Feet & Rising, Jonathan Trimble.
17 Sep 2018
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The Media Leader Staff
Leading the pack across all national markets is The Sun, with a de-duplicated monthly total brand reach of 31.3m. The title also recorded the highest mobile reach across all markets at 22.2m.
17 Sep 2018
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The Media Leader Staff
The third quarter of cross-platform audience readership figures for magazine brands has been released by PAMCo today, covering the period July 2017 to June 2018 and incorporating May 2018 comScore data.
14 Sep 2018
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Michaela Jefferson
A new book reveals why we're wrong about almost everything - and how we can get a better hold of reality. Michaela Jefferson meets the author to find out what advertisers could learn.
14 Sep 2018
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The Media Leader Staff
Although some titles recorded declines - the Financial Times, the Guardian and Observer were hardest hit, all down -2% - many other titles saw circulations rise.
14 Sep 2018
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The Media Leader Staff
From Monday the cover price of the Daily Mail is set to rise from 65p to 70p. The 5p increase is the first weekday rise since February 2016.
13 Sep 2018
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Michaela Jefferson
The Telegraph is pursuing a registration-first strategy, having found that its registered users produce five times the value of an anonymous individual in terms of future revenue and long term return.
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