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Results categorised as Press
07 Nov 2018
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Michaela Jefferson
Whilst consumer spend grew 14% in identity categories between 2015 and 2017, advertising spend in those categories grew just 2% - despite an increase in overall ad spend of 12% in the same period.
22 Oct 2018
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The Media Leader Staff
With consumers increasingly showing preference for products they can touch, print media may be exactly what brands need to cut through all the noise of the overcrowded digital space.
18 Oct 2018
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The Media Leader Staff
In the daily market just two titles were up: the Financial Times and the Guardian, while no titles in the Sunday market recorded any growth.
17 Oct 2018
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Raymond Snoddy
The purchase of Scotsman Publications in 2005 was seen at the time as the pinnacle of Johnston Press' achievement, writes Raymond Snoddy. Where did it all go wrong?
11 Oct 2018
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David Pidgeon
The publisher, which owns more than 200 regional titles and had already launched a strategic review of its business, has been struggling with a £220m repayment.
10 Oct 2018
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Raymond Snoddy
As citizen newshounds crack one of the biggest stories of the year, Raymond Snoddy wonders if a new model for investigative journalism is ready to flourish.
08 Oct 2018
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Michaela Jefferson
The latest trading update from Reach (formerly Trinity Mirror) reveals a mixed bag after acquiring Express & Star earlier this year.
05 Oct 2018
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Michaela Jefferson
Michaela Jefferson talks to the lively Hearst UK CEO about new ways of making money, working with agencies - and why the adspend pendulum will swing back to magazine media.
03 Oct 2018
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Raymond Snoddy
If Brexit negotiations continue to go badly and a solution to the Irish border issue remains elusive, what on earth will the Brexit cheerleading newspapers tell their readers, asks Ray Snoddy.
18 Sep 2018
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The Media Leader Staff
New research by the consumer magazine marketing body, Magnetic, reveals the extent of the role magazine brands can play in influencing purchasing habits within the homes and tech sectors.
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