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Results categorised as Opinion
13 Mar 2024
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Hannah Mirza
Remember 2017's headlines on brand risk? Until we make sustainability business-critical, a similar moment could be coming for carbon-heavy digital media investments.
12 Mar 2024
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Nicola Kemp
As the honest truth of women’s lived experiences keeps being swept aside, the media industry risks confusing talking about change with actual change.
12 Mar 2024
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Ian Mc Grath
The market is looking brighter, so it's the wrong time for agencies to be too cautious. But, as always, the ingredients for success are fast-moving.
12 Mar 2024
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Christian Osterhues and Shira Leffel
As tech lay-offs disproportionately impact women, in an industry already far from gender parity, we take a look at actionable strategies companies can employ.
11 Mar 2024
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Omar Oakes
This industry should be asking hard questions about how we can be the most pro-family sector in modern business, writes the editor.
11 Mar 2024
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Phil Rowley
Tech developments will enable content to diffuse at the edges and shift in shape — and this requires an accompanying change in mindset.
08 Mar 2024
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Ella Sagar
Highlights from the past year include an interview with Dame Carolyn McCall and why self-editing equals self-sabotage.
07 Mar 2024
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Jon Waite
Brands are rightly asking what the best approach is when it comes to attention, so time to get specific about terms and how to decide which vendors to work with.
06 Mar 2024
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Raymond Snoddy
ITV is garnering praise for its domestic programming as it battles a tough TV market, while the BBC takes a more internationalist approach.
06 Mar 2024
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Jon Manning
SVOD has reached a saturation point, presenting opportunity for linear TV as it continues to adapt and innovate.
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