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Results categorised as Opinion
03 Nov 2023
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Bob Wootton
Isba's cross-media measurement plan is too big to not work. But advertisers are restless and frustrated.
02 Nov 2023
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Steve Taylor
We must focus on people, partnering wisely, and let our communication goals guide our channel choice.
02 Nov 2023
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Nina Franck
Media at its core is meant to reach as many people in your buying category. When using TV, plan towards relevant reach and opportunities to see, rather than theoretical figures.
01 Nov 2023
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Raymond Snoddy
The BBC is encumbered by scandals over Israel-Gaza war coverage and scathing criticism from Conservatives. Can it endure another 15 months?
31 Oct 2023
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Danny Cammiade
Regional news media has a large audience, is trusted, and is effective. So why does the Government still spend nearly six times more with the tech platforms, asks the NMA's vice-chair.
31 Oct 2023
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Jan Gooding
Just as the advertising sector seems to doubt its ability to make impact, there are creative activists harnessing those very skills to create a counternarrative.
30 Oct 2023
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Omar Oakes
The media landscape looks more competitive in the coming years and this should mean a renaissance for advertising, writes the editor-in-chief.
27 Oct 2023
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Nick Swimer
We need more accountability and regulation in an online media-buying market riddled with information asymmetry, writes media and legal specialist Nick Swimer.
26 Oct 2023
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Scott Thompson
No, the label 'podcast' doesn't lend itself to a targeted advertising business model. But despite that, it works, argues Publicis Media's associate insights director.
25 Oct 2023
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Raymond Snoddy
The Covid Inquiry has been lost in the news cycle as news media, and especially Conservative-friendly outlets, are ignoring the scandal.
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