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Results categorised as Opinion
21 Nov 2023
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Stefanie Daniels
Stefanie Daniels shares the lessons in vulnerability she learned at 40, and how that translates to working in media.
20 Nov 2023
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Omar Oakes
This is the worst media employee ever. But he can't be fired, warns the editor-in-chief.
20 Nov 2023
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Andy Brown
Optimising for attention can create better outcomes for media owners and advertisers. But changing attitudes over audience numbers means challenging the status quo.
20 Nov 2023
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Emil Bielski
Media talking about 'creative' is too narrow in ambition. It's creativity that will become the most priceless commodity in our industry.
17 Nov 2023
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Matt Hill
Thinkbox’s Matt Hill questions ViewersLogic’s interpretation of BVOD’s impact – pointing out that basing planning decisions on viewing time alone is a flawed approach. Quality is crucial.
17 Nov 2023
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Fintan Gillespie
Social platforms are at risk of a failure of their purpose if they neglect the original reason for people to be online, which is to connect.
16 Nov 2023
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Heather Dansie
Most people think there should be an AI Blackout ahead of the UK general election. It is essential that efforts are made to safeguard the quality and accuracy of news reporting.
15 Nov 2023
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Jack Benjamin
TikTok is presenting itself not as social media, but as an entertainment company with a focus on community. But is it actually just a form of "soma"?
15 Nov 2023
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Stephen Arnell
ITV takes the low road in hiring Nigel Farage for I’m a Celebrity... Get me Out of Here! Giving this political figure that kind of primetime coverage is worrying.
15 Nov 2023
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Raymond Snoddy
News media was as shocked as the rest of the world to see the return of David Cameron. But who is in the cabinet matters less to readers than the fundamental problems facing the country.
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