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Results categorised as Opinion
20 Dec 2023
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Will McMahon
Generative AI will be critical to the future of advertising across platforms, but is it worth doing if brands do not own the creative?
20 Dec 2023
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Raymond Snoddy
Raymond Snoddy reviews great and intolerable examples of journalistic practice over the past year, from heroism in Gaza, Ukraine, and Hong Kong, to insolence at Fox News, Twitter, and GB News.
19 Dec 2023
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Jon Waite
Attention rightfully puts audience experiences higher on the agenda, but using it as a universal standard would create targets that are more easily gameable and deliver worse media experiences.
18 Dec 2023
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Elliot Hill
The Online Safety Act is only scratching the surface of a far bigger issue, one that contributes to a massive loss to the UK economy and risks our national security.
15 Dec 2023
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Emily Alcorn
The industry is still behind in its measurement capabilities, which means OOH is being underrepresented in advertisers' media plans.
15 Dec 2023
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Bill Duggan
Buyers and advertisers need to proactively close the information gap in programmatic advertising so they can take action and improve performance.
14 Dec 2023
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Mark Bucknell
The benefits of programmatic digital out-of-home are ripe for the taking for those with the right strategy.
13 Dec 2023
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Raymond Snoddy
The appointment of Samir Shah as BBC chairman should be welcomed. But wouldn't he and director-general Tim Davie be even more effective if they swapped roles?
12 Dec 2023
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Artjom Jekimstev
Fake advertising has a limited shelf life. Be bold with your OOH this winter.
12 Dec 2023
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Emma Newman
It’s important to take a step back every now and then to take stock and celebrate our wins. Despite recent damning reports, there is a lot for digital advertising to shout about.
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